Thursday, August 5, 2010

Why 'Breaking Dawn, Part 2' Is Set For Fall 2012, Not Summer

Last month, as "The Twilight Saga: Eclipse" got off to a stellar (if not record-breaking) start at the box office, MTV News squashed the widely held assumption that the second part of "Breaking Dawn" would definitely arrive in the summer of 2012. As Summit Entertainment exec Richie Fay told us, the studio was exploring multiple dates in mid- to late 2012, not just possible openings that would fall when school's out of session.


Now, Summit has officially announced that "Breaking Dawn, Part 2" will open November 2012, and with that, another assumption seems to be taking hold among fans and on the Web: After "Eclipse" failed to wildly out-gross "New Moon" at the box office, Summit got spooked about a summer release date and fled to more familiar autumn territory. But based on our conversations with Summit and box-office analysts, that's simply not the case.

First off, it's important to note that despite all this talk about a weaker-than-expected performance for "Eclipse," its $289 million haul will eventually surpass the $297 million that "New Moon" pulled in last fall, according to Box Office Mojo.

When you consider that sequels like "Shrek Forever After" and "Sex and the City 2" underperformed in the crowded summer-movie season, Summit has to be extremely pleased with the box-office business of "Eclipse." So if it's not a fear of summer that persuaded Summit to deliver both "Breaking Dawn" films in the fall, then what was it? A careful examination of the 2012 summer calendar.

Read more at MTV

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