It’s a bird, it’s a plane, no—it’s Bryce Dallas Howard for Kate Spade! The fiery haired Spider-Man actress takes center stage in the brand’s new spring and fall 2011 ad campaign—and the resulting images are bursting with colorful effervescence. As Kate Spade’s very first celebrity ambassador, President and Chief Creative Officer Deborah Lloyd says the real-life brand loyalist was a natural choice. “Bryce is playful, gorgeous and multi-talented. She embraces and embodies the spirit of our brand,” she said in a release. “The moment she puts our clothes on they come to life in a new, spirited way.” Shot by famed fashion photographer Norman Jean Roy in a loft space in Brooklyn, the images are so bright, airy and fun, they practically scream, “Spring is here!” Wait…It’s only January? A girl can dream, can’t she?