With Twilight's soundtrack, artists like Paramore and Robert Pattinson contributed exclusive songs for the album, and they themselves became a part of the process - doing interviews, promotions, and the like. The same was true with The Twilight Saga: New Moon, whose feature band Death Cab for Cutie was the musical guest at the big Hot Topic New Moon event in California last year (which brought in nearly all of the cast). This year, it was METRIC which could be seen around, promoting the album for The Twilight Saga: Eclipse, while The Bravery's Sam Endicott took on MySpace's Artist on Artist with Kellan Lutz and Peter Facinelli. In other words, album contributors become part and parcel of the Twilight Saga films with this franchise.
According to Variety, this is a major, bold shift in the soundtrack industry.
"The past decade has been so dismal many studios no longer release soundtracks, especially for films that emphasize previously released songs readily available on iTunes. There are some notable exceptions, . . . but nowhere has the value of exclusives been more evident than with the trio of 'Twilight' releases."
With Twilight, some of the songs on the album weren't exclusives. For instance, Muse's "Supermassive Black Hole" was a part of their 2006 album "Black Holes and Revelations." After the album's success, though, things changed a bit and songs placed on The Twilight Saga: New Moon's soundtrack were famously unique and exclusive to the album (even Muse's contributions to these albums).
"The success of the movie and the companion album (Chop Shop/Atlantic), which has sold 2.6 million copies in the U.S. alone, led to the decision to feature all new music from the likes of Radiohead's Thom Yorke, Muse and Grizzly Bear on the sequel, 2009's 'New Moon,' and third installment, 2010's 'Eclipse.' Those albums have sold 1.17 million and 395,000, respectively, to date," reports Variety.
read more at Twiexaminer, Variety
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